29 June 2016

Refusing co-option by the weight loss industry

I've been wondering why I had a 1050% increase in traffic to this blog over the past month. My stats tracker is somewhat perfunctory at best, so I wasn't getting much joy until this morning, when I found that this blog had been co-opted by a popular 'health' website as one of its best obesity blogs.

It took me a while to find the listing because this website crashed my computer every time I tried to have a look. Thanks guys! But there I was, amidst all the usual thinspo, unavoidable ads for Atkins crap, and creepy 'health experts'.

Part of me thinks that the author of this list is trying to be subversive by including me. But the whole thing looked as though it was put together by a robot, trying to extract the maximum clickage and monetisation-per-pixel that that fantasy quickly evaporated (also by the author: "Is Cheese Bad for You?"). The kicker is that there is some small print at the top to say that all of the entries had been "medically reviewed" by someone who must surely be a quack. Medically review my middle finger!

Although my traffic is currently very high there is very little increase in engagement with what I am posting. The stats are probably robots too. It's amazing how the killer keyword "obesity" racks up the page-views, and presumably money for other people without any substance. 16 years of fat panic and this remains what it's all about.

Let me get this straight: the medicalised concept of obesity represents a system of hate that I have spent most of my life trying to destroy. This blog represents some of that work. I called it Obesity Timebomb because I believe that obesity as a system of oppression needs blowing up and that fat people are the ones to push the button. Most people who come to my work have at least some understanding of that. But people in the world of obesity, particularly those who see it as a cash cow, are not smart, they think I want their free content and their patronage. They don't understand irony or punk. They think that fat people are passive and grateful, not dangerous.

I have written to the website to ask them to remove my listing, that it was put there without my knowledge, and to say that I loathe everything they stand for. I expect it will disappear into a black hole. But for the record I want readers of this blog to know that I will never allow myself to be co-opted by weight loss, this is not a diet blog, I am not part of that world, in fact I want to see it end. Co-option is a dirty trick of the weight loss industry to try and de-fang fat activism, I want our fangs to remain ready to bite. If you see my work on such a platform, it was done without my consent.

1 comment:

Cara H said...

There is no depths to which participants in the multi-billion dollar weight loss industry will not stoop. They are the lowest of the low, and yet they are praised by the public for the "good works" they do. "Good works" which include the socially sanction bullying of fat kids, that is.