More People Should be FAT, which then led to the formation of NAAFA.
In 1970 he published Fat Power through Hawthorne Books. Ann Louderback provided research support and it is to her that the book is dedicated. Putting the book out into the world was a difficult experience, Louderback pulled out of the publicity circus for it because media makers wanted to make fun of him (sound familiar?) and later he withdrew from fat politics altogether. The book was not the hit that he hoped for, a big contrast to the effusive praise that More People Should be FAT attracted.
Fat Power book is of its time. The name resonates through Black Power and Gay Power and, even though Louderback described himself to me as a hack writer, he understood that fat had important overlaps with other political movements and struggles. The book treats fat people as a minority that is subjected to oppression, though is at times anti-feminist and politically naive. Yet much of what he writes remains current because fat activism still needs to develop richer theories and approaches, and because fat hatred is still a thing.
A year after Fat Power appeared, Marvin Grosswirth published Fat Pride, again riffing off the spirit of the times, through Black Pride and Gay Pride. By 1974, Abraham I. Friedman MD had jumped on the bandwagon with Fat Can Be Beautiful, a title that hedges its bets if ever there was one and a book that is, frankly, weak. The cycle of grassroots innovation and appropriation by professionals that I write about in my book was taking place even back then.
Fat activism is a social movement formed by feminism and greatly concerned with women's experience. It's vexing that whilst the early fat feminists were mimeographing pamphlets, it was these three guys who had access to book publishing. It would take over ten years before Shadow on a Tightrope: Writings by Women on Fat Oppression made an appearance, even Marcia Millman's Such A Pretty Face: Being Fat in America didn't roll out until 1980.
Nevertheless, as with Stigma, the early fat feminists are generous with their appraisal of Fat Power; though obscure it remained influential and is an important contribution to the development of the movement. Try and get your hands on a copy if you can, it's still worth a look.
Friedman, A. I. (1974) Fat Can Be Beautiful: Stop Dieting, Start Living, Berkeley, CA: Berekeley Publishing Corporation.
Grosswirth, M. (1971) Fat Pride: A Survival Handbook, New York: Jarrow Press Inc.
Louderback, L. (1967) 'More People Should Be FAT', Saturday Evening Post, 4 November, 10-12.
Louderback, L. (1970) Fat Power, New York: Hawthorn Books.
Millman, M. (1980) Such A Pretty Face: Being Fat in America, Toronto: Norton.
Schoenfielder, L. and Wieser, B. (1983) Shadow On A Tightrope: Writings By Women on Fat Oppression, San Francisco: Aunt Lute.