28 May 2013

Research: media literacy for fat activists

Last week I was dismayed to hear of some fat activist friends who had been stitched-up by a television company after agreeing to do an interview. Sizeoftheocean has blogged about it at Fatuosity. Despite having plenty of experience between them, being smart women, trying to negotiate a situation in which they were fairly represented, the programme makers misled them about the content of the show until it was too late to back out. The women are being strong and brave in the face of this betrayal, but it feels like yet another slap in the face for fat community, and an opportunity to say powerful things about being fat to a large audience has been lost once again.

I feel angry about this story, but I also want to initiate a conversation about fat activism and media literacy. I have some comments to make about my own experience, and a survey to find out about other people's experiences and thoughts about how things could be different. I would like to make a broader project about this stuff, with the aim of developing ways in which fat people and fat activists might engage with media safely and productively. I have begun this with a survey: Talking Fat in the Media, to which you are invited to take part.

My experiences

An invitation to appear on a national TV show, or to have your picture in a magazine is very exciting and enticing if you have things you want to say about being fat. It can seem almost too good to be true if you have spent a chunk of your life being made to feel that you are not fully human, that your fat makes you ugly or disgusting. It can feel like a chance to set things straight at last, a dream of being respected! This has happened to me.

Sadly, this is a naïve position. Few people, and few fat activists, have a critical understanding of how media is made, and how they might work the system. What often happens is that we walk into a situation innocently, and get burned by programme-makers and journalists who have a different agenda. Media makers are bound by codes and ethics, but these do not necessarily extend to their representation of fat people or fat activism, which is often exploitative. Once the paper is published or the show broadcast, it is very difficult to get any redress, and retractions are rare.

Occasions when I have felt stitched-up (ie misled, misrepresented, cheated) by the media include:
  • An interview with a local newspaper. The story I gave them was about how many people had sponsored me to go to college to write about fat politics because they believed this was a worthwhile thing to do. It was about alternative means of fund-raising for education. The actual headline: "Charlotte Cooper Says 'Now You Can Indulge and Bulge'".
  • Two very nice, posh women working in TV who used their charm to make me feel that they really understood me and were completely on my side. I fell for it and ended up on their late night freakshow with live callers telling me how much they wanted to have sex with me whilst the camera took a close-up of my face.
  • Despite several emails clarifying my position when it was clear they did not understand me, the well-regarded academic who ignored almost everything I said about my own activism and went on not only to publish a paper about me, but to become the go-to expert about fat activism.
  • The broadsheet that sent a photographer round to take my picture which, despite me smiling sweetly throughout the session, chose the only one in which my guard was momentarily dropped, making me look like an 'angry, strident feminist' stereotype.
  • The tabloid journalists for a national newspaper who came to our community event undercover, took photos of people without their consent, and published a smarmy story about us.
  • The national feminist radio show where I thought I was going to talk about my book but where I actually had to justify my reason for existing in a debate of which I had no prior knowledge. The person arguing me down was backed up by their professional identity, their upper-middle class identity, and the support of obesity discourse and the programme-makers. I was in my 20s and unemployed. As I write recently, it's not that I don't want debate, but these debates do not take place on a level playing field.
Each one of these humiliating occasions has been absolutely mortifying, sometimes the shame surrounding these experiences has lasted for many years. It's a very lonely feeling. These are just the tip of the iceberg, and even when a media appearance goes well, it is exhausting and stressful.

Having been burned too many times, these days I only respond to media requests if:
  • They show some respect for my work and familiarity with it
  • I have something I want to publicise, and if I know I can get something out of the encounter
  • I know and trust the journalist or media outlet
  • I have editorial control
  • I get paid
  • Occasionally I pass on media requests to other people who might want to make use of it, but not often because, frankly, the requests are usually exploitative.
Given all this, I generally invest more in making my own media, and I talk about fat in situations where I can speak on my own terms, for example on my blog, in social media, at gatherings, or via DIY media.

It doesn't have to be like this

The effect of fat people being stitched-up in the media is that it is very difficult for fat activists to participate in public debate. You have to be extremely tough in order to handle this kind of treatment and, not surprisingly, most people are not up to it, and it's easy to get burned out very quickly. It means that media reproduce dominant thinking about fat with very little critical material. It also reproduces the idea that there is no other way of thinking or working around fat, and that critical approaches don't exist or have no power. People with powerful things to say about fat remain in the margins or dismissed as cranks, whilst the real cranks grab the limelight and cash-in.

It doesn't have to be like this. Its time to get together and form some community strategies for working with the media. What advice do we have for media makers who want to include fat people in their work? What demands can we make for fair treatment? What does fair treatment even look like? What advice do we have for each other? What strategies and knowledge can we share? How can we make our encounters with media as safe and productive as possible? How can we nix exploitative media without censorship or shaming fat people who choose to engage with it?

I have started the ball rolling with a survey about people's experiences with being stitched-up by the media when we talk about fat stuff. I would like to develop the survey responses into a bigger project, perhaps articles, workshops, zines, or something else. I want to be part of a big discussion about how we can take care of ourselves as well as develop public ideas about fat. I believe that both are possible.

The survey

Talking Fat in the Media Survey

Please pass this link along to everyone you know!

Edited to add: I've been overwhelmed with responses to the survey and I have now closed it. Analysis and comments coming soon. Giant thanks to everyone who took part.


bodycrimes said...
This comment has been removed by a blog administrator.
Anonymous said...

Charlotte, I would love love love to hear you do a TED talk. There's so much of what you say that needs to come out into the wide open spaces. Golda Poretsky has recently given one, but we need more, lots more. We need our undistorted voices heard.


HighFatContent said...

Thoughtful, well-written article, Ms. Cooper. We have all been there and you're right, it's exhausting, deflating and potentially isolating.

We're always invited to respond to the opinion of others, rather than setting the agenda ourselves. We're always put in the defense from the get-go. This alone creates a no win situation.

Personally, I always negotiate a good fee, transportation and the points I will make - in advance of media appearances. I do this in writing and bring copies of our "agreement" with me to clue in the rest of the production team before the show.

I lose some media work by insisting on being treated as a size diversity expert, but these days I am rarely caught unprepared.

I'll respond to your questions shortly.

Thank you for taking this on.

Viva La Vida!

Marsha Coupé

Dr Charlotte Cooper said...

Chloe, thank you very much for taking the time to share your knowledge and experience. This is helpful.

Mulberry, I am available for bookings as a speaker for TED or other things.

Thank you Marsha.

Jenny Lee said...

Thank you for starting this project, Charlotte. As one of the people involved in that recent media fuck-over, my initial reaction is to never do media again - to just write my own material and only publish if I have a written agreement that I have the final edit. We were won-over, in up to four hours of pre-interviews, and yet I didn't understand how the producer wouldn't control the editing, or the host's prejudices, or even how the show was framed. I am actually traumatised, with nightmares, crying on and off, constant replaying of verbal attacks, and, weirdly, a sense of shame about the whole thing. My two friends and fellow fat activists were treated abominably as well. The fact that I was able to block it out during the two-three hours of filming and become hyper-alert, and say my piece is getting me 'congratulations' from lots of people, but I can't really accept that when I am a pool of tears and have been unable to work for a week. Anyway, I'm just sharing this to highlight how important your research is, and I'll do your survey in a minute. I thought I was being smart, and I negotiated a few things, like no headless fatties in the promotional material, wouldn't go on without a fellow fat activist, etc. But now I think we should not have said yes to a public debate forum show anyway.

Dr Charlotte Cooper said...

Jenny, I'm so sorry they dicked you around. I'm not surprised you feel traumatised - it is traumatising and shaming! Many of us have also been through this. The disconnect between people congratulating you as well - urgh.

Meanwhile, take care of yourself. Thank you for speaking out, even though the circumstances were horrible.

Anonymous said...

I'm a mainstream media journalist and supporter of fat activism (or a thin fat activist, if I can say that). I would never ever screw one of you over and would love to do more to promote fat activism in the media, but I also TOTALLY understand why some of you would be burned beyond ever speaking to a journalist again. I am listening with interest to this discussion and am very keen to know what I can do to make it easier for you.

I am also keen to know what I can do to establish that I am an ally and not an asshole.

Dr Charlotte Cooper said...

Thanks Anonymous.

faithandmeow said...

I just wanted to say: I am so sorry - this is just so wrong.

I'm learning best I can - I came to your blog tonight via Fatuosity, taking a side visit to a Geek Feminist Wiki explaining completely new terms like 'tone argument' to me. I've been recently learning the ways I have, myself, oppressed fat people without even meaning to - and I am just deeply sorry. I'm thankful for people like you and other fat activists who take the time to write these blogs and speak up and out, who educate those willing to listen and to learn. Hopefully over time, more will become willing to listen - It's a slow, slow process unfortunately, but I'm sure it will happen and I'm grateful to those of you who go through so much crap personally in your mission to make it happen - something you just deserve as human beings anyway. That's what has always been the most important thing to me - we are just all human beings. Nobody should be oppressed in any way for any reason.

I'm sorry if I've made any mistakes in this comment - I just wanted to speak up and thank you for all you do.